In this fast paced world, there are somethings that just don't surface while other more irrelevant news makes the headline. 'The Flying Sikh', Milkha Singh sold the script of 'Bhaag Milkha Bhaag' for 1 rupee, that is about a fraction of a US dollar, 0.015$ to be mathematically correct. He refused a large offer for his life story to be made into a film. Here's the trailer in case you're wondering what this is about.
He believed that if the film could "inspire our young people and result in India's first Olympic track gold, that would be reward enough for him."
Milkha Singh also known as The Flying Sikh, is a former Indian track and field sprinter who was introduced to the sport while serving in the Indian Army. He was the only Indian athlete to win an individual athletics gold medal at a Commonwealth Games until Krishna Poonia won the discus gold medal at the 2010 Commonwealth Games. He also won gold medals in the 1958 and 1962 Asian Games.
Read my post about some ingenious slogans, punchlines and print ads. Just some amazing marketing. Read it here.
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